About

Veluon is a product development, commercialisation and investment company. We work with clients worldwide to turn their ideas into ground-breaking products. With our team of world leading specialists, we can work in a range of capacities, from sitting on executive boards providing technical and operational strategy, to fully fledged development contracts operating as your virtual engineering team. Our unique collaborative process aligns our goals with yours, ensures mutual success and produces disruptive innovations that push the boundaries.

Services

Product Development, Commercialisation, and Investment

Developing a new product for market requires a dynamic mix of skills and experience. Our team of experts have the knowledge, tools and global supply chain to help our clients achieve success.
We are proficient in project management, engineering, manufacturing and commercialisation and primarily serve the medical devices and consumer electronics market as well as applying our skills outside of these fields.
With our flexible pricing, bespoke services and investment options we are the perfect partner for your project.

Know-How

Our technical know-how used in clients projects as required.


Project Management

  1. Technical Feasibility Assessment (TRL Level)
  2. Project Management
  3. Project Proposals and Costing
  4. Minimum Viable Product Assessment
  5. Life Cycle Analysis

R&D & Engineering

  1. Product & Industrial Design
  2. Electronics Engineering
  3. Mechanical Engineering
  4. Optical Engineering
  5. Firmware Engineering
  6. Software Engineering Liaison
  7. Prototyping and Instrumenting of Systems
  8. Design for Compliance/Regulatory Standards
  9. Design/Refine for Manufacture/Assembly
  10. Design Failure Analysis
  11. Certification Testing – i.e. EMC/Electrical Testing

Manufacturing & Supply Chain

  1. Advanced Manufacturing
  2. Production Planning
  3. Cycle Time Optimisation
  4. Supply Chain Implementation
  5. Supply Chain Optimisation
  6. Supply Chain Logistical Support
  7. Contract Manufacturing Liaison
  8. Quality Control
  9. Technical Documentation
  10. Industry 4.0
  11. Setting Up Production Facilities

Commercial & Operations

  1. Commercialisation Strategy
  2. Subcontractor Management
  3. Intellectual Property Optimisation
  4. Investor Relations Support
  5. Investment Pitches
  6. Investment Rounds (incl. SEIS/EIS)
  7. Nominated Board Members
  8. Equity Investing and Optimisation
  9. Contract Management
  10. Procurement Management

Team

World Leading Specialists

Veluon was founded by 3 engineers who have a proven track record for developing ground breaking products, implementing production systems, setting up manufacturing plants and running technology businesses. Our team, has unsurpassed experience in a range of industries including academia, aerospace, automotive, biomedical and consumer electronics.
Our wider team consists of PhD and Masters level engineers who specialise in their fields and a network of subject matter experts we engage as the project requires.
Having previously established one of the fastest growing medical start-ups in Europe and successfully expanding it to an international enterprise with in-house production facilities, we are perfectly positioned to work with those embarking on the product development journey and assist them in navigating the process.


Dr Thomas Drew

Dr Thomas Drew

BEng PhD

Jordan Aspley

Jordan Aspley

MEng

Dr. Thomas Drew

Thomas has led the development of multiple projects from R&D phases all the way through to commercialisation, utilising UK and Asian supply chains. These include medical devices requiring FDA and MHRA certification. He has numerous scientific publications and is regarded as a subject matter expert holding multiple patents. He has founded companies with combined values in excess of £15M and has raised millions in investment from mixed sources. Thomas is also believed to be the youngest ever awarded a chancellor’s medal from Aston University for his services to academic and industry collaboration.


Previous Experience


Education


Hobbies & Interests

Jordan Aspley

Jordan has set up manufacturing facilities including a 5000 Ft² innovation centre, managed multi-million pound projects from the beta stage through to production and implemented numerous supply chains. These range from ‘high value, small batch’ products, requiring high-level operator skill with minimal automation, through to ‘short cycle time, high volume’ automated production. Specialising in the management of rapid development projects, he has leveraged vertical integration to accelerate the iterative design process, as well as initial production builds to validate processes prior to transferring to a contract manufacturer for volume production. He is well versed in supplier negotiations and supply chain optimisation.


Previous Experience


Education


Hobbies

Process

Collaborative end-to-end process

Product Development is like a multi-dimensional puzzle – intricate, multifaceted with lots of moving parts and stakeholders. It is a journey which takes an intangible vision and manifests it as a tangible reality by utilising a systematic process with milestones and synchronising with real world, commercial and operational realities.
The complexity of the project grows exponentially depending upon the volume the product will be manufactured and sold in, and we are well versed in utilising a progressive approach from proving the concept with prototypes to scaling up to mass production, mitigating commercial and technical risk along the way.
We use the NASA invented ‘Technology Readiness Level' (TRL) system for establishing the maturity of the technology and consolidate this into 5 development stages as shown in the diagram.

Process Image

Workflow

All concepts are developed following the 5 workflows detailed below. These elements need to seamlessly intertwine to create the end product that fulfils its requirements, is manufacturable and marketable.


01
Feasibility Assessment

Establish the current Technology Readiness Level (TRL) 1. Assess the viability of the idea/concept or conceptualise solutions to the problem that is being addressed. Identify the technology and direction that would be required in order to develop the solution for TRL 8/9. Develop concepts and early prototypes as proof of principle of the technology chosen to assess feasibility.


02
Design & Development

Detailed technical development of the product which involves developing proof of concept prototypes, or building upon existing prototypes. Undertaking all relevant design work (electronics, mechanical, optical, product design, etc.) and ensuring the regulation framework is complied with.


03
Manufacturing & Supply Chain

Establish supply chain to source components required to match scaling and output of production and implement production processes and lines. This will include any quality control processes that may be required. We have partners we work with across the world from Asia to the US to fulfil these requirements.


04
Regulation & Compliance

If the product is regulated (i.e. medical), ensure quality management systems, correct standards and procedures are adhered in design and manufacturing. Carry out regulatory testing for certification (e.g. CE marking) which may include EMC and electrical safety testing.


05
Market Launch & Life Cycle Assistance

Once all the above is in place, the customer will be in a position where they can order X amount from our assembly/manufacturing partners similar to how you would order from Amazon taking away all the complexity. We can also provide post-launch monitoring and scaling where required.


Pricing

Aligned goals. Mutual Success.

Our pricing models, like our skillset, are adaptable and comprehensive. Experience has taught us that custom product development is often difficult to scope in the early stages and we found that a flexible and collaborative approach is much more cost-effective and manageable for delivering an end-to-end solution for our clients.
Building relationships around aligned goals ensures our team can deliver long term success for both our clients and our own futures.


Day Rate Model

Projects are appraised, and an estimated timeline of company work days is given.

Royalty Model

The day rate for the number of company days required to complete the project is heavily discounted all the way up to cost price. The discount for development is exchanged for a royalty per sale of the product once on the market and/or equity.

Fixed Unit Cost Model

Projects are appraised, and an estimated timeline of company work days is given.

Fixed Development Model

In this model, we charge a fixed development cost for the project and is generally recommended for use on products where objectives are clearly defined and the R&D required is minimal.


Projects

Ideas we turned into reality.

Many of our projects can't be publicised due to confidentiality, but we would be happy to discuss our expertise and experience in more detail — contact us at projects@veluon.com to learn how we can bring your vision to life.


info@veluon.com

Unit 15 Flexspace,
Middlemore Road,
Birmingham, UK,
B21 0AL

@veluonofficial #veluon